Demand Generation Emails
Oracle runs hundreds of unique digital marketing pings every day, and these templates ensure that every single email is modern and engaging. Used in the Eloqua system, these templates are the crux of Oracle’s nurture campaigns and make demand-gen promotions 42% more successful.
Modern Design Paradigms
I was part of a small team tasked with creating a custom tool for building modular, customizable landing pages and emails. The tool gives marketers full control over the design and content of their campaigns with simple drag-and-drop functionality and direct access to a robust library of images and icons.
A personalized dashboard lets users manage the full campaign flow from email to landing page to registration confirmation. And “quick help” buttons are sprinkled throughout the tool to reveal tips and recommendations that continuously reinforce marketing best practices.