Digital Marketing

Demand Generation Emails

Oracle runs hundreds of unique digital marketing pings every day, and these templates ensure that every single email is modern and engaging. Used in the Eloqua system, these templates are the crux of Oracle’s nurture campaigns and make demand-gen promotions 42% more successful.

Responsive, Translatable

Modern Design Paradigms

Designs are responsive and built on a grid. Fonts are styled for readability across all devices and images are optimized for fast mobile load times. Designs

Designs are responsive and built on a grid. Fonts are styled for readability across all devices and images are optimized for fast mobile load times. Designs "fail gracefully," with styled alt-text and background colors making up for blocked images. They needed to flex to accommodate language and also be easily customized to showcase specific promotions.

Personalized Content

Powered by Eloqua, email content and imagery is persona-based and custom tailored to recipients based on their profile information. The payoff: 14% higher CTR.

Powered by Eloqua, email content and imagery is persona-based and custom tailored to recipients based on their profile information. The payoff: 14% higher CTR.

Landing Pages: Events

Landing Pages: Assets

Campaign Builder

I was part of a small team tasked with creating a custom tool for building modular, customizable landing pages and emails. The tool gives marketers full control over the design and content of their campaigns with simple drag-and-drop functionality and direct access to a robust library of images and icons.

A personalized dashboard lets users manage the full campaign flow from email to landing page to registration confirmation. And “quick help” buttons are sprinkled throughout the tool to reveal tips and recommendations that continuously reinforce marketing best practices.

View the Builder case study »