Case Study: Team USA

Sail & Hull Skin Design

They've won the 33rd and 34th Americas Cup, dominating the seas and leading the pack. They showcase the best in international sailing: revolutionary engineering, unparalleled craftsmanship, and masterful seamanship. The design needed to match. 

Japanese brushwork, where a carefully practiced gesture tames ink and water, and good ol' drag racing car numbers inspired the design lexicon. The designs reflect the intensity and strength of the team itself, as Oracle goes on to defend the Cup.

They've won the 33rd and 34th Americas Cup, dominating the seas and leading the pack. They showcase the best in international sailing: revolutionary engineering, unparalleled craftsmanship, and masterful seamanship. The design needed to match. Japanese brushwork, where a carefully practiced gesture tames ink and water, and good ol' drag racing car numbers inspired the design lexicon. The designs reflect the intensity and strength of the team itself, as Oracle goes on to defend the Cup.

The designs scale to cover the hulls, wings, soft sails, and underwater foils, and flex to apply to modern materials like carbon-fiber and Kevlar.

For the 34th America's Cup, the designs transformed once again to cover the massive AC72, which is twice as long as the previous boat design and sports a 130-foot tall wingsail.

Marketing Materials