Branding for a woman-founded company dedicated to reimagining undergarments for real bodies through the lens of 50’s fashion.

Contributions:
Strategy, Branding

Owned and operated primarily by women, Claudette is a lingerie line offering support (in more ways than one) to ladies of many sizes. They gained traction and began to be distributed by international retailers, like Asos, through word-of-mouth and a strong social media presence.

How difficult is it to find a good bra? Easy, if you get by with a little help from your friends. Claudette went to market on social media to spark a word-of-mouth campaign that grew a sizable market demand. Because the company’s foundation was the community of women who blogged about, liked, tweeted, and just plain recommend their apparel, the Claudette team wanted their brand to look something like a doodle about a crush in your middle school note book. Maybe with a touch of Marie Antoinette.