Refreshed event design system and guidelines creation for VMworld 2019, a global technology conference with events in San Francisco and Barcelona.

Contributions:
Ideation, Design, Asset Kit Creation, Art Direction, Event and Expo Graphics, Wayfinding, Out-of-home Advertising, Storyboarding

VMworld returned to San Francisco and needed an edgy graphical system to match. The visual theme captured the momentum of today’s rapidly changing IT environment. The visuals for VMworld represent attendees and their individual paths towards opportunity, achievement, and professional expansion—their progression in confidently creating impact in their world—on their team, customers, industry, community, and environment. These individuals are underpinned by “Make Your Mark,” rendered in a style reflective of their unique perspective and personality.