Event design system and guidelines creation for VMworld, a global technology conference with 21,000 attendees. In-person and virtual experience art direction.

Contributions:
Design Asset Kit Creation, Art Direction, Event and Expo Graphics, Wayfinding, Out-of-home Advertising, Storyboarding

Technology-driven innovation is disrupting every market and industry. And it’s being created by people like you. Catalysts who defy conventional thinking. Innovators who explore potential. Generators of impact. You unlock value from today’s technologies while anticipating a rapidly approaching technological future. Welcome to a world where it all begins with you. Welcome to VMworld.

The data stream, a pervasive, effervescent element, flows through VMworld creative pieces, creating visual momentum and forming faces that represent the rich diversity of our customers, the technology, the innovations, and geographies in which they live. It dares us to explore the infinite amount of potential within us that cannot be contained.